There is still nothing fundamentally wrong with the ideals and aspirations upon which social media claimed to have been founded. The only problem is, that we now know those ideals of connecting and helping people were simply lies and that the true motives of many founders of massive social media brands was about making money. In essence, there is nothing intrinsically evil about advertising, but similar to the untruths told by many founders of social media, integrating advertising into social media as a behavioural tool, is contrary to any form of moral decency and conscience. The solutions are simple: - demand the removal of advertising embedded and connected to social media content and make it an option and tool for users to choose; and secondly, provide other pathways for users to interact with one another, apart from the jungle challenge of bully groups and trolls that social media systems still allow to disrupt respectful social discourse.